Heatseeker uses AI to empower businesses to make faster, data-driven decisions through quick and easy market tests. AI is utilized to design experiments, target audiences, evaluate outcomes, and deliver actionable insights to enhance decision-making processes.
We ensure responsible AI through a focus on transparency, fairness, and security. Human oversight is integrated to maintain ethical standards, allowing users to review and adjust AI-driven outcomes to achieve a balance between automation and human judgment.
Our policies align with data privacy laws, and we are actively pursuing SOC 2 certification. Data is anonymized or aggregated, ensuring that no Personally Identifiable Information (PII) is used in our AI processes.