Choosing your Workspace Admin
To set up the Meta integration, your team needs to appoint a Workspace Admin for the Heatseeker platform. This should be someone from your company, ideally with existing access to your team’s Meta accounts.
Your Workspace Admin will:
Set up and manage your team’s Meta integration
Decide which assets are connected and shared with Heatseeker
Manage who’s invited to your workspace
Base, Pro, Scale, and Enterprise Plans
These steps are all performed in your organization's Meta Business Suite. If you don't yet have the right access the Meta Business Suite, ask a team member with admin access to help with the setup.
Step 1: Share your Brand Pages with Heatseeker
For any brands you want to run experiments under, follow these steps:
Go to Settings in Meta Business Suite
Under Users, select Partners
Click Add, then choose Give a partner access to your assets
Enter Heatseeker’s Business ID:
650946533864658and click Next
Assign the relevant Facebook or Instagram Pages
Select the following permissions: Ads, Insights, Leads
Ensure the workspace admin also has these permissions in your Meta Business Suite.
Step 2: Share your Ad Accounts and set up permissions
For media-exclusive plans and for synthetic audience training, follow these steps:
Go to Settings → Ad Accounts → Partners
Share your own Ad Accounts via partner setup
Use Business ID:
650946533864658
Select the following permissions:
Manage campaigns (not needed for just the synthetics training)
View performance
Ensure the workspace admin also has these permissions in your Meta Business Suite.
Self-Serve Ad Accounts
You’re using your own Meta Ad Account and Pages. No partner setup required.
Connect Meta in Heatseeker
Log into Heatseeker
Go to Settings → Integrations
Click + Add Meta
Follow the prompts
You’re all set. Run experiments directly through your Meta setup, under your own brand pages and ad account.
Need help?
Here is Meta’s official guide to asset sharing. Or just reach out, we’ll walk you through it, step by step.