Every test in Heatseeker delivers real behavior data. Your selected result target shapes how precise and insight-rich those results are. Here’s a breakdown of what each option gives you, and when to use it.
1. Directional Ranking
What it is: A quick read on which variant is likely to perform best.
When to use it:
You need early signals to guide direction
You're exploring concepts or narrowing options
Speed and cost-efficiency matter most
2. High-Precision Ranking
What it is: A more confident ranking of all your variants.
When to use it:
You're aligning teams around a clear winner
You’re preparing to commit budget or resources
You want strong evidence without going too deep
3. Directional Demographics (Recommended)
What it is: A ranking of your variants plus insight into who’s responding and why.
When to use it:
You want to understand audience signals behind performance
You’re shaping messaging, positioning, or GTM strategy
You need both confidence and customer insight
4. High-Precision Demographics
What it is: A deep dive into which audience segments respond to each variant.
When to use it:
You’re making decisions tied to audience targeting or market entry
You need to validate messaging by segment before scaling
You’re optimizing for precision over speed or cost
Not sure which one to pick?
Start with Directional Demographics—it strikes the right balance between confidence and insight, and works for most strategic decisions.