A Features Test will help you present possible features to the market and find out what current or new customers want to have next.
For Who?
The Feature Test is designed primarily for Product Managers, but it's also valuable for startup founders, marketing managers, and anyone responsible for product development or innovation.
What’s the Outcome?
The Feature Test will provide a stack-ranked list of features that your current users or new customers want most. You’ll gain deep insights into which features resonate with specific demographics, allowing you to make data-driven decisions on feature prioritization. Plus, you'll uncover which features make each demographic tick!
When to Use?
Use as a key data-point when building or prioritizing your roadmap by ordering features based on actual market demand.
Quickly validate feature ideas with real users before committing resources.
Ensure that you launch the most in-demand features if your product or company isn’t live in the market yet.
Validate product investments before spending on design or engineering.
Use when pivoting or adapting to new market conditions to ensure alignment with customer needs.
Example
Suppose you’re building a wealth management app. You’ve got some early funding and are planning to target new graduates who are just stepping into the world of personal finance. You have several features in mind, like a financial planning function, a portfolio management tool, real-time market insights, investment recommendations, bite-sized investment videos, and practice accounts for investment.
Now, you might be passionate about building the portfolio management function first—it seems like the most crucial piece, right? But here’s the catch: it’s an expensive and complex feature that could drain your time and resources. Plus, your target audience of new graduates might not be ready to dive into portfolio management just yet.
This is where the Feature Test comes in. You run a test by creating ads that highlight each of these features and then target them to your audience on platforms they use. By analyzing which ads get the most buyer engagement, you’ll discover which features your audience is genuinely interested in.
After running your Features Test, you might find that the feature people are most excited about is actually the practice accounts. This insight tells you that your audience is more interested in getting hands-on experience with investing before they commit real money, allowing you to prioritize building a feature that meets them where they are.