A Value Proposition Test will help you discover the most effective way to communicate the unique value of your new product or service, ensuring your messaging resonates with your target audience from the start.
For Who?
The Value Proposition Test is designed for Product Managers, Marketing Managers, Startup Founders, and anyone involved in launching new products, services, or brands.
What’s the Outcome?
The Value Proposition Test will reveal which entirely new value proposition resonates most with your target audience. This test is ideal for new products or services where you need to establish the most compelling way to communicate your offering’s value.
When to Use?
Use when launching a new product, service, or brand to identify the most effective value proposition from scratch.
Test multiple new value propositions to find the one that best aligns with your audience's needs and desires.
Explore different ways to position your product in the market and identify the messaging that stands out.
Use when entering a new market or targeting a new customer segment to establish a value proposition that speaks directly to their specific needs.
Example
Suppose you’re launching a new fitness app aimed at busy professionals. You need to figure out how to present your app’s value in a way that captures their attention. Here are a few potential value propositions you might test:
"Transform your fitness routine in just 15 minutes a day—anytime, anywhere."
"Get fit fast with our on-demand workouts designed for your busy lifestyle."
"No gym? No problem. Achieve your fitness goals with our personalized home workouts."
"Maximize your results in minimal time with our expert-led, time-efficient fitness plans."
Running these variations in your Value Proposition Test will help you discover which message resonates most with your audience. For example, you might find that "Transform your fitness routine in just 15 minutes a day" resonates best, indicating that your audience values quick and convenient workouts.
What do I do next?
Once you’ve identified the winning value proposition, you can confidently use it across all your marketing materials. This ensures that your messaging is consistent and compelling, helping you to attract and engage your target audience effectively from the very beginning.