Which Experiment Should I Run First?
If your company already has existing products or services, choosing the right growth experiment is key to maximizing your market impact. Here’s a step-by-step guide to help you prioritize your experiments effectively:
For Your Current Products or Services
Start with a Benefits Test
A Benefits Test is your first step in confirming that you’re highlighting the most attractive benefits for your target segment. It can also reveal if there’s a more effective benefit to focus on. For example, if your market values speed over quality, you’ll want to prioritize that in your messaging. This test ensures that your marketing aligns with what truly matters to your customers.
Move on to a Value Proposition Test
With the right benefits in hand, it’s time to fine-tune how you express your value proposition. Whether your audience prefers a casual, fun tone or a more formal approach, a Value Proposition Test helps you find the perfect messaging. By aligning your language with your audience’s preferences, you’ll stand out in a competitive market and strengthen your brand’s connection with your customers.
Pro Tip: Include one variant that matches your current value proposition exactly to see if it’s still the most effective option.
Finish with a Features Test
Once you’ve nailed down your messaging, it’s time to look at what features to add next. A Features Test will help you identify which features your customers are most interested in and willing to pay for. This test is crucial for prioritizing your product roadmap, ensuring that you’re investing in the features that will drive the most value for your customers.
For New Product Launches and Startups
Start with a Features Test
Before bringing a new product to market, it’s essential to ensure that your first feature is the one that will resonate most with your target audience. A Features Test will help you identify the feature that will have the biggest impact.
Next, Run a Benefits Test to determine competitive advantage
Determine which benefits will most effectively differentiate your product or brand in the market. This test will help you understand what makes your offering stand out against competitors and what benefits will drive customer interest.
Finish with a Value Proposition Test
Once you’ve identified your key features and benefits, it’s time to craft the perfect value proposition. A Value Proposition Test will help you ensure that your messaging is aligned with your audience’s needs and preferences, setting your product up for a successful launch.
Keep Experimenting
Growth testing doesn’t stop after you’ve launched your product or feature. Even for mid-market companies with established products, continuous testing is crucial to staying competitive. Markets shift, and customer preferences evolve—your experiments should too.
With Heatseeker, running growth experiments is simple. Start today to ensure your strategies are always in tune with what your customers want. Let’s find the heat together!