Running into problems getting your experiment published on Meta?
Here’s a quick checklist to ensure you're all set up and good to go.
1. Connect Your Meta Account
Steps:
Go to Integrations: Head to the user profile menu in the top right and select the "Integrations" tab.
Connect: Click on the “Connect to Meta” button and follow the prompts.
2. Access to Pages and Ad Accounts
Set up the following permissions and make sure that you’ve accepted the terms.
Business Account Permissions:
Full Control Everything, or
Partial Access Basic and Apps and integrations Manage
Page Permissions:
Full Control: Full access to everything on the page, or
Partial Access: Manage campaigns (ads)
Lead Ad Terms
To be able to run Lead Ads and publish your experiment, you need to have accepted the terms: https://www.facebook.com/ads/leadgen/tos
3. Billing Requirements
To launch experiments, your ad accounts need to be set up with a valid payment method.
Valid Payment Method: Ensure that your Meta ad account has a valid credit card or payment method set up with correct billing information.
4. Selecting the Right Page
When setting up your experiment, select the right page to advertise on. After connecting to Meta, you’ll see a list of pages you have access to. Pick the one that’s most relevant to your experiment.
Note: In the Experiment Lab, choose the ad account linked to the page you’re planning to advertise on. You can select the appropriate ad account during the experiment setup process.
5. Review the Target Audience
Before launching, review your target audience.
Audience: Define who you want to reach. Use the targeting options available on Meta to narrow down your audience.
Size: Aim for an audience of at least 50,000 for your experiment. Experiments will fail to publish for audience sizes of less than 1,000.
6. Be Mindful of Content Guidelines
Adhere to Meta's advertising standards, which include guidelines on prohibited content, restricted content, and community standards.
7. Review and Launch
Review: Double-check your experiment, including the ad creatives, budget, and images. Ensure that all your ad variants have an image and a privacy-policy URL (in case of lead-generation forms).
Launch: Once everything looks good, hit the “Launch” button and watch your experiment go live!
And that's it! You’re ready to learn from real-user buying behavior. If you run into any hiccups or have questions, our support team is here to help. Happy experimenting! 🚀