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I'm not seeing any statistically significant results from my experiment. What should I do?
I'm not seeing any statistically significant results from my experiment. What should I do?

Tips to get to high confidence results with your market tests

Rutger Coolen avatar
Written by Rutger Coolen
Updated over a week ago

If your experiment is not yielding significant results, try the following:

  1. Increase your budget to drive more traffic to your experiment and/or extend the duration of the experiment

  2. Ensure that your variants are sufficiently differentiated and aligned with your experiment objectives and target audience

  3. Ensure your target audience is not too broad for the experiment to meet it’s objectives.

  4. Consider running a follow-up experiment with more targeted variants or audience segments based on your initial findings.

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